The Lytro camera ran a three-day holiday campaign, produced by San Francisco marketing agency Manifold, encouraging social media users to submit their holiday photos which would then be recreated in Claymation and sent back to them. Over the course of the three days we saw thousands of tweets with the hashtag #LytroMe, resulting in 7.4 million social impressions on Twitter. I wrote all the copy for the website, tumbler page supporting the campaign, and all the Twitter interactions. You can see me in this video at the 49 second mark.