This celebrated campaign for a beloved and iconic Pacific Northwest Beer included a weekly 30-minute variety show (pitched to and bought by the regional UPN affiliate), a website, television spots, and a weekly newsletter. Working with Cole & Webber Red Cell in Seattle, I was a writer or co-writer on all of it. 

The campaign won the Hybrid category of the Art Directors Club of NY (which included Content and Contact, Integrated and Non-traditional advertising.) It also went on to win the National Best in Show at the Addys, AICP/AdAge Battle of the Brands and the Yahoo! Big Idea Chair Award.